New product liability can be a big issue, especially when it comes to the development of new drugs. If thorough testing is not done, and a patient suffers adverse reactions, the consequences can be devastating for both them and your company. Even if you think all of the bases have been covered, a new product simply has inherent risks. Some new reaction is going to be discovered somewhere down the line. For example, kids took aspirin for years, before doctors discovered that it can cause a major illness in children. So, whenever a new drug is developed, new product liability is always a concern. Insurance and a good lawyer are a must. For patients, full disclosure of the potential risks means you take the drug at your own peril; and, you cannot hold the manufacturer responsible, if something goes wrong.